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Increments - How beautiful it is - Anna Dunn

How Beautiful It Is

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2-13 July 2014
Kemistry Gallery
London EC2A 3PD

For press and image enquiries, please contact

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How beautiful it is

The Soho Warriors Football Club presents its debut show, ‘How Beautiful It Is’ at Kemistry Gallery, London from July 2-13.

The show aims to celebrate the wide cultural spectrum of Brazil, during the 2014 FIFA World Cup through the perspective of some of the world’s leading visual artists.

Opening Times
Mon–Sun 10.00–18.00
Evening events till late

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How beautiful it is

We will be hosting a range of evening events, film screenings and live matches.

July 2 – 18.00

Private View

Increments (Live Set)

July 3 – 18.30

Secret film screening

July 4 – 19.30

Quarter Final 2

July 5 – 19.30

Quarter Final 4

July 7 – 18.30

Secret film screening

July 8 – 19.30

Semi Final 1

July 9 – 19.30

Semi Final 2

July 10 – 18.30

Secret film screening

July 13 – 19.00

The Final

For advanced mailing list please email

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How beautiful it is

Established in 2011 by Matthew and Chris Dent, the Soho Warriors Football Club is a multi-disciplinary collective that brings together some of London’s most exciting and experienced creatives.

Consisting of 30 members, the SWFC works on various projects through Illustration, Design, Photography, Digital & Interactive, Film and Product Design, producing material that focuses solely on the game itself. The SWFC traditionally trains every Friday evening in East London.


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How Beautiful It Is | 2-3 July 2014


Kemistry Gallery | 43 Charlotte Road | London EC2A 3PD
+44 (0)20 7729 3636 |
Mon–Sun 10.00 – 18.00 | Evening Events till late